As I coach business leaders, pastors and executive directors of non-profit organizations, I often ask, "What is the purpose of your website?" Very few leaders know of or have a purpose for their website, so then I ask, "What is the purpose of your business / church /organization?" I am usually given a mission or vision statement, but not a purpose statement. That leads me to ask, what is your purpose as an individual? Perhaps the website lacks purpose because the organization lacks purpose because the leader is not clear about his/her purpose as a human being.
My friend, Kevin McCarthy, has a simple, but profound process to help leaders to discover and verbalize their life purpose statement. The process helps the leader go from chaos and confusion to clarity and continuity so that the leader and the organization are making a contribution to the world. That contribution can be reflected on the organization's website when there is clarity of purpose. Purpose drives optimization and marketing with a laser-like focus on making a contribution that affects each client and the world as a whole.
Posted on Mon, May 2, 2011
by Mark Weible