Google AdWords has been providing in-kind advertising grants to 501c3 non-profit organizations in the amount of $10,000 per month for a couple of years. Now, through a new offering called Grants Pro, qualified nonprofits can apply for $40,000 per month (that is 480k per year) in advertising credit. To qualify for Grants Pro, an organization must have been approved for the Google for Nonprofits and Google Ad Grants. In addition, the organization needs to have at least a 6 month history with Ad Grants, maximized it's 10k budget at least 2 out of the past six months, have conversion tracking installed and have recorded conversions. If this sounds overwhelming to you, know that it is doable for many non-profits.
I am currently managing Ad Grants for three organizations at the $10,000 a month level and two of those organizations are on track to receive the $40,000 monthly grant. What would your church or non-profit do with nearly a half-million dollars a year in advertising on the #1 media where people search for information? Imagine the possibilities. If you need help applying for the grant, setting up your account or managing your campaigns, I am here to help. I have over 13 years of experience as an AdWords account manger for non-profits and small businesses. Contact me for more information and free guide to Google Ad Grants.
Posted on Sat, January 3, 2015
by Mark Weible filed under