Content marketing is the process of creating valuable, relevant website content that attracts and retains your customer's attention. Quality content that creates a positive customer experience is necessary to increase engagement that leads to desired outcomes. Whether those outcomes are greater brand awareness, lead generation or sales; you can see greater results when your customers do the talking for you. The goal of content marketing is to not only increase customer satisfaction, but to develop customer evangelists. An evangelist is someone who spreads the good news about your company or organization openly and freely without any thought of personal gain or reward. Evangelists are motivated by their love for their friends and their love of your company. Therefore, it is important to tell your story in a way that others will tell your story for you.