It is all about relationships. Let me say it again, it is all about relationships. How can you expect to spread the good news to people who don't know you? How do you expect to see life change happen in people who haven't had a chance to experience your love? Mass marketing was all about trying to get people to buy-in to something without having to take the time to get to know them. It doesn't work that way anymore.
You can't avoid getting into people's lives and letting them get into you. All that you do must be transparent, authentic and worthy to be passed on to others. You can do your slick speil, but who is going to believe you? It is all about relationships. Did I say that already? They will believe you if they know you and see God working in your life. Jesus said, "...let your light shine before men, that they may see your good deeds and praise your Father in heaven." He did not say, "Get slick, I mean really slick and sell people what they want to hear." But he did say, "Be careful not to do your 'acts of righteousness' before men, to be seen by them." So, how do people see your light, if you hide your charitable acts? Only if they know you and know you well. It is all about relationships.
We offer coaching on relationship building. Please contact us if you would like to know more and we will gladly put you in touch with people who know us.